Oleotour: Tourism in the Shade of Jaén’s Olive Groves
At any time of year, but especially during holidays, body and mind benefit from a break that renews energy and spirit.
Modern tourism seeks more than rest: it avoids overcrowded destinations and desires unique experiences. Today, we propose an authentic alternative: discover Jaén, its olive groves, and Extra Virgin Olive Oil through olive oil tourism (oleotourism).
Oleotour Jaén
Oleotour is an initiative promoted by the Jaén Provincial Council offering tourism packages focused on olive oil and olive-growing culture: museums, mills, restaurants, rural accommodations, traditional festivals, and, of course, EVOO tastings.
It is described as “a journey to the essence of olive culture,” from the fields and olive harvesting to extraction at the mill.
This is an unforgettable experience that showcases the richness of oleotourism and leaves a lasting impression on visitors.
Rural Accommodations, Olive Mills, and Farmhouses
With over 60 million olive trees, Jaén offers a unique landscape featuring mills and visitable farmhouses. Throughout the year, visitors can learn about the production of Extra Virgin Olive Oil and stay in rural houses that combine tradition and comfort.
Gastronomy
Jaén’s cuisine, both traditional and modern, is enriched by EVOO. Varieties such as Picual, Arbequina, Royal, and Hojiblanca pair perfectly with local vegetables, game meat, and poultry.
EVOO Tastings
Certified tasting experts from the University of Jaén organize sessions at home, in groups, and guided visits at mills, including tastings and explanations of the production process.
Museums and Interpretation Centers
Jaén features interactive museums such as the Olive Culture Museum in Baeza, the Interpretation Center in Úbeda, and Terra Oleum in Mengíbar, as well as other spaces like the Comarcal Network of Oleotouristic Mills and the Alcalá Oliva Museum.
Olive Grove Landscapes and Unique Trees
Jaén’s olive groves blend plains, valleys, and mountains. Oleotour companies offer routes to discover centenary olive trees (over 300 years old) such as the “Olivo de Fuentenueva” (Arroyo del Ojanco), the “Acebuche de Las Hoyas” (La Iruela), the “Estaca Grande” (Martos), or the “Olivar del Llano de Motril.”
In short, Oleotour Jaén invites you to enjoy a complete sensory experience among olive trees, olive oil, history, culture, gastronomy, and nature.
